Community-Based Cultural Tourism

View from a safari lodge to the scenery in Damaraland in Northwest Namibia

Photo by Alan Kraft / Shutterstock

Community-Based Cultural Tourism
SectorMost major industry classification systems use sources of revenue as their basis for classifying companies into specific sectors, subsectors and industries. In order to group like companies based on their sustainability-related risks and opportunities, SASB created the Sustainable Industry Classification System® (SICS®) and the classification of sectors, subsectors and industries in the SDG Investor Platform is based on SICS.
Services
Hospitality and Recreation
Business Model Description

Develop joint venture tourism infrastructure, such as lodges, through agreements with communal conservancies.

Expected Impact

Provide communities in conservancies with sustainable income opportunities, and preserve their natural habitat, through cultural tourism joint ventures.

Indicative ReturnDescribes the rate of growth an investment is expected to generate within the IOA. The indicative return is identified for the IOA by establishing its Internal Rate of Return (IRR), Return of Investment (ROI) or Gross Profit Margin (GPM).
20% - 25% (in IRR)
Investment TimeframeDescribes the time period in which the IOA will pay-back the invested resources. The estimate is based on asset expected lifetime as the IOA will start generating accumulated positive cash-flows.
Medium Term (5–10 years)
Market SizeDescribes the value of potential addressable market of the IOA. The market size is identified for the IOA by establishing the value in USD, identifying the Compound Annual Growth Rate (CAGR) or providing a numeric unit critical to the IOA.
USD 100 million - USD 1 billion
Direct ImpactDescribes the primary SDG(s) the IOA addresses.
Decent Work and Economic Growth (SDG 8) Sustainable Cities and Communities (SDG 11) Life on Land (SDG 15)
Indirect ImpactDescribes the secondary SDG(s) the IOA addresses.
No Poverty (SDG 1) Reduced Inequalities (SDG 10)
Sector Sources
  • I) Republic of Namibia, National Planning Commission, 2018 Namibia as a service hub, The role of logistics and financial services in economic transformation, https://www.npc.gov.na/republic-of-namibia-and-european-union-signs-the-national-indicative-programme-2015-2020/?wpfb_dl=331. II) Bank of Namibia, 2020, Economic Outlook August 2020 https://www.bon.com.na/CMSTemplates/Bon/Files/bon.com.na/08/08373957-783f-4c69-ab33-8184eddeb91c.pdf. III) SDG Center for Africa and Sustainable Development Solutions Network, 2019, Africa SDG Index and Dashboards Report 2019, Kigali and New York: SDG Center for Africa and Sustainable Development Solutions Network, https://sdgcafrica.org/wp-content/uploads/2019/06/SDGS_INDEX_REPORT_2019WEB.pdf. IV) Republic of Namibia, National Planning Commission, 2018, Implementation of Sustainable Development Goals, Voluntary National Review, https://sustainabledevelopment.un.org/content/documents/19880New_Version_Full_Voluntary_National_Review_2018_single_1_Report.pdf. V) Republic of Namibia, National Planning Commission, 2017, Namibia's 5th National Development Plan (NDP5), https://www.npc.gov.na/?wpfb_dl=294. VI) Republic of Namibia, Office of the President. 2016, Harambee Prosperity Plan 2016/17 - 2019/20 Progress Report, Goals and Outcomes, https://op.gov.na/documents/84084/572904/HPP+Report+2019/66c2eef8-3b23-45be-bc2c-5e728699057e. VII) International Trade Centre, 2018, A business guide to the African Continental Free Trade Area Agreement. ITC, Geneva, https://www.intracen.org/uploadedFiles/intracenorg/Content/Publications/AfCFTA%20Business%20Guide_final_Low-res.pdf. VIII) Responsible Travel in Namibia, Responsible Travel, https://www.responsibletravel.com/holidays/namibia/travel-guide/namibia-responsible-tourism-issues. IX) Ministry of Environment and Tourism. 2020, Community Based Projects, https://www.met.gov.na/about-met/tourism-and-gaming/276. X) Harambee Prosperity Plan II, 2021-2025, 2021, Republic of Namibia, https://www.met.gov.na/files/downloads/f0b_Harambee%20Prosperity%20Plan%20II.pdf.
IOA Sources
  • 1) Ministry of Environment and Tourism, September 2016, National sustainable tourism growth and investment promotion: executive summary, https://www.met.gov.na/files/downloads/9f1_Executive%20Summary%20NSTGDS%20and%20NTIPPS.pdf. 2) Institute for Public Policy Research. Schade, K. 9 March 2017, Opportunities for a green tourism sector, https://ippr.org.na/publication/opportunities-green-tourism-sector. 3) Ministry of Environment and Tourism, 2020, Community Based Tourism, https://www.met.gov.na/services/community-based-tourism/258. 4) Ministry of Environment and Tourism, 2008, National Policy on Tourism for Namibia, https://www.met.gov.na/files/files/National%20Policy%20on%20Tourism%20for%20Namibia.pdf. 5) Ministry of Environment and Tourism: About Us, https://www.met.gov.na/about-met/about-us/74. 6) Ministry of Environment and Tourism, 2013, National Policy on Community Based Natural Resource Management, https://www.met.gov.na/files/files/CBNRM_20Policy%20Approved.pdf. 7) Feasibility study on China Travel Agency conducted by promoter; not publicly available. 8) Feasibility study on Tjiri Lodge conducted by promoter; not publicly available. 9) WEF Travel and Tourism Competitiveness Index 2019, http://www3.weforum.org/docs/WEF_TTCR_2019.pdf. 10) Namibia Tourism Board Act, 2000, Republic of Namibia, https://laws.parliament.na/annotated-laws-regulations/law-regulation.php?id=214. 11) Namibia Nature Conservation Amendment Act, 2017, Republic of Namibia, https://gazettes.africa/gazettes/na-government-gazette-dated-2017-06-28-no-6344. 12) Namibia Tourism Board, https://namibiatourism.com.na. 13) Environmental Investment Fund, GCF, https://www.greenclimate.fund/ae/eif. 14) National Tourism Investment Profile & Promotion Strategy 2016-2026, https://www.met.gov.na/files/files/Tourism_Investment_Strategy_NTIPPS.pdf. 15) Environmental Investment Fund, Sunref Namibia Programme, https://www.eif.org.na/project/sunref-namibia-programme. 16) Ministry of Environment and Tourism, Namibia Domestic Tourism Expenditure Survey 2015, https://namibiatourism.com.na/uploads/file_uploads/Namibia%20Domestic%20Tourism%20Expenditure%20Survey%202015.pdf.